Amore Pacific vs Sulwhasoo: Which Korean Skincare Brand Should You Choose?

Many of us do not know that Sulwhasoo is actually owned by Amore Pacific. These two powerhouse skincare brands have a lot of popular products within their belts, but when you compare their basics, which one would be better? Below, we will make a comparison; amore pacific vs sulwhasoo to help you choose the better one between amore pacific and sulwhasoo

amore pacific vs sulwhasoo

So, if you are on the hunt for high-quality Korean skincare products but are confused between Amore Pacific and Sulwhasoo, we’ve got you covered. Now, we’ll compare the two brands and help you decide which one is best suited for your skin type and concerns.

Background on Amore Pacific and Sulwhasoo

Amore Pacific and Sulwhasoo are two of the most popular Korean skincare brands available in the market today. Amore Pacific was founded in 1945 and has since then become a leading cosmetics company, offering a wide range of skincare products. 

Sulwhasoo is a luxury brand that is part of Amore Pacific, the largest cosmetic empire in Korea. The brand uses natural ingredients and innovative technology to produce high-quality products.

It was founded in 1966 by Suh Sung-whan. The heritage brand has conducted over 50 years of research on ginseng roots, stems, flowers, and berries. Its First Care Activating Serum EX is one of its most popular products.

Sulwhasoo vs Amore Pacific Serums

Sulwhasoo First Care Activating Serum by Sulwhasoo

Sulwhasoo First Care Activating Serum by Sulwhasoo


  • Great set for the price!
  • Dewy and lightweight foundations
  • Use traditional Korean herbal ingredients
  • Boost hydration, firmness and radiance clarity


  • Much fragrance is in this product
  • Can break out the skin in rashes to someone

AMOREPACIFIC Vintage Single Extract Essence Face Serum



  • Improves radiance, skin texture, and tone.
  • Light watery texture with body, no scent.
  • Features with six naturally powerful ingredients .


  • A bit Pricey
  • May not provide the desired results for all skin types

So, Which Brand is Best Suited for You?

We’ll compare the two brands and help you decide which one is best suited for your skin type and concerns.

Sulwhasoo vs AmorePacific

1. Amore Pacific is a global brand

While AmorePacific is South Korea’s largest beauty company with a portfolio of brands that compete on innovation, marketing, and authentic Korean cool, the brand is increasingly embracing the global market. The company is expanding its presence abroad by opening new corporate offices and by launching products in foreign markets, such as Hera’s debut in Singapore this May.

The Chinese market is particularly important for AmorePacific. The country is one of the world’s oldest societies, yet it is catching up to the 21st century quickly. As such, it has unique needs when it comes to skin care. To meet these needs, AmorePacific has developed various products designed specifically for the Chinese market.

AmorePacific is also investing in its international business by opening new retail stores and increasing sales in travel channels like airports and duty-free. They have also embraced Canto’s multilingual capabilities to provide support for their global teams. This allows them to tailor their content for each market while tracking unique KPIs.

2. Sulwhasoo is a Korean brand

Sulwhasoo is a Korean brand that uses traditional herbal ingredients to make high-end skincare products. It is owned by beauty giant AmorePacific, which also owns Laneige, Innisfree, and Etude House. It has a luxurious aesthetic and focuses on inner beauty. Its products are infused with “Asian wisdom” and modern science, which help to waken the skin’s natural radiance.

Tilda Swinton was chosen as the global ambassador for Sulwhasoo because of her worldwide reputation for taking on challenging experimental roles that transcend all genres and domains. She also loves art and heritage, so she fits well with Sulwhasoo’s mission.

Last September, BLACKPINK’s Rose was named the first celebrity face of Sulwhasoo’s rebranding campaign, Rebloom. She stars in the company’s hypnotic and mysterious cinematography that shows Sulwhasoo’s new brand identity and the rebirth of its legacy. However, it’s important for Sulwhasoo to find a suitable international celebrity for its advertising campaigns. The company’s current ambassadors are all from Korea, which may not be effective for global markets.

3. Sulwhasoo is more expensive

Amore Pacific is a giant beauty conglomerate with dozens of skincare brands. Its best-selling products include the Laneige and Innisfree lines, which recently joined Amazon and other online channels to expand customer touchpoints. The company also owns the Sulwhasoo brand, which focuses on traditional Korean herbal medicine and uses ingredients grown on its own herb farms.

AmorePacific can leverage its vast network of resources to create high-quality skincare products that rival luxury brands worldwide. For example, their First Care Activating Serum is one of India’s most popular K-Beauty products, and its bestselling ingredient is aged Korean ginseng.

Sulwhasoo’s founder, Suh Sung-whan, developed his skincare line around hanbang (Korean traditional herbs). The brand uses herbs that grow on its own herb farms and uses them in conjunction with scientific research from the Kyunghee University of Oriental Medicine to create luxurious products like the Concentrated Ginseng Renewing Cream. In addition, the brand’s signature ingredient is a mulberry root extract that helps to brighten and even skin tone.

4. Sulwhasoo has more variety

Sulwhasoo has a lot more variety when it comes to products. For example, they have different serums that target specific skin concerns. These include wrinkle reduction, skin elasticity, and more. They also have a lot of products that contain natural ingredients. They use ingredients such as ginseng, red pine, and the Juam Activator. The brand doesn’t feature a full list of ingredients on their website, but they do tend to use natural ingredients.

The company’s products are available in over 34 airports worldwide and in 17 airlines. In addition, their products are sold in the company’s own stores and at major retailers. The company also operates skin care spas. Its headquarters are located in Seoul, South Korea. Its flagship store in the United States opened at Bergdorf Goodman in 2017. It offers a holistic beauty experience that blends culture and science. The brand’s founder, Suh Sung-Whan, passed away in 1997, and his son, Suh Kyung-Bae, took over the company.

Product Range Comparison

Amore Pacific offers a diverse range of skincare products, including cleansers, toners, serums, moisturizers, masks, and sunscreens. The brand is known for its innovative technology and uses green tea, bamboo sap, and Korean ginseng as its key ingredients. On the contrary,  Sulwhasoo, offers a smaller but more specialized range of products. Their products are formulated with traditional Korean medicinal herbs, such as ginseng, and aim to improve overall skin health and radiance.

Bottom Line

Both Amore Pacific and Sulwhasoo are great Korean skincare brands that offer unique and effective products. Whether you choose Amore Pacific or Sulwhasoo, you can rest assured that you’re using products that use natural ingredients and avoid harmful chemicals. So, choose the brand that best suits your skin type and concerns and start your journey to healthy and radiant skin today.